milk-bone dog treats

VP Group Director, Creative: Alexandra Askot & Michael Greenberg; Senior ADs: Elayna Milano & Alessandra Divizio

howl you know: equity campaign;cinema buy

Inspired by a unique media buy, we presented Milk-Bone with new equity creative that played into a corner of culture that its audience adores: film. Howl You Know is a faux movie trailer riddled with classic rom-com tropes that brilliantly double as dog-parent/dog-people tropes. Sometimes finding your soulmate starts with a treat-cute.

THE SOCIAL:

Milk-bone x jif peanut buttery bites: product launch campaign

A collab of two iconic brands like Milk-Bone & Jif just makes sense. Most other collab drops? Not so much. To launch the hottest collab of 2024 (and Milk-Bone’s newest product offering) we created a campaign that spoofs the absurd nature of “collab drop” content, which usually consists of two brands that have no business coming together to create anything.