MAC COSMETICS USA SOCIAL

The voice of MAC Cosmetics USA is edgy. It’s not girly, because it can’t be— it’s a makeup brand made for all genders. It’s not young or trendy, because (again) it can’t be— it’s made for all ages. For all races. For all. When using MAC, you can only fall under one label: Artist. MAC’s voice is wise. It’s not “new to the game,” it established the game. It’s sure of itself, uncompromising, and celebratory of every ✨slay✨ that it creates. It’s the OG, the reliable source, the one you remember. Because, I mean, how could you possibly forget?

GCD: Nicole Waxenblatt; CD: Alexandra Askot; AD: Amanda Vigdor & Marisol Gallardo Ioya

ORGANIC SOCIAL CONTENT CREATION

Each month we created over 20 pieces of content in-house while curating and cultivating content from M•A•C Artists and microinfluencers for our feeds. We covered everything from product launches and tutorials to brand-building with the help from in-store associates.

From launch through June 2023, we produced over 100 unique pieces of content in-house and on-the-streets at M•A•C storefronts. Overall, we’ve posted over 400 unique assets.

NOSTALGIC AF, INSTAGRAM IN-FEED STILLS SERIES, FEBRUARY 2023

FLOWER POWER, INSTAGRAM CAROUSEL, MARCH 2023

PERENNIAL PRODUCTS, INSTAGRAM IN-FEED STILL SERIES, APRIL 2023